FASHION

BACK TO NORMAL: NEHERA PRE-FALL 2021

September 13, 2021

Finally it slowly feels like we are getting back to normal. Today, I am extremely excited to re-start the fashion category on my blog with a new exclusive brand— NEHERA.

NEHERA is an independent Slovak brand that is reviving the legacy of the famous brand that was founded in the 1930s and made history by impeccable design, quality, manufacturing and retail around the world. The craft tradition of the Slovak textile industry goes back to the first clothing factory, which was founded on the European mainland in Prostejov, the hometown of Jan Nehera, in 1868.

Since then, the essence of NEHERA is timeless functional comfort. In a fashion world that is always MORE obsessed, NEHERA shows the beauty of LESS. The timelessness of the designs is also reflected in the quality of the materials. Together with local partners, every fabric is carefully checked to meet the strictest sustainability benchmarks.

The brand’s culture stands for spontaneity, vitality and sustainability— while the designs are grounded and modest. The result is graceful creations that are honest, unique and, above all, convincing— because everything unnecessary and superfluous is left out.

THE FIRST BOUTIQUE OF NEHERA IN VIENNA

In collaboration with innovative architects and interior designers such as Martin Skocek, Pavol Dobsinsky and Miroslav Kral, a beautiful store was created in Vienna’s first district that continues NEHERA’s vision of minimalist elegance and sustainability. Exquisite, natural materials such as wood, Czech glass and natural plaster create an inviting ambience, the minimalist furnishings exude calm.

The NEHERA store in Vienna is located at Bauernmarkt 8, 1010 Wien.

Photos (c) Monika Frauenhofer

*This post was brought to you in a friendly collaboration with NEHERA Vienna

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