DC BEAUTY: Benefit Perfect Brows

Believe it or not, eyebrows are an important part of your face. A look isn’t complete without clean and attractive brows. Not everyone, however, has been blessed with naturally thick and shapely brows. Benefit Brow Bars have recently been rising up all over. These bars have licensed professionals ready and willing to help you get rid of stray hairs.
Yesterday I was invited to Benefit PR Event and to the opening of the first Benefit Brow Bar in Vienna at House of Beauty (Douglas Kärnter Starße). The invited guests were greeted by wonderful Benefit Ladies at Orlando di Castello. Not just cupcakes and coffee was served there, we had also a great start to the day with delicious breakfast before we went to the House of Beauty.

At the Benefit Brow Bar locations you can get not only your eyebrows shaped and waxed, but also lash treatments, brow tinting, and even face, body and bikini waxing. All of these services are available with or without an appointment.
For instance, you can go also go in for Brow mapping, a process used to determine the perfect brow shape for your face. It is a service that was created by the experts at Benefit to help women create the perfect face-fitting brows. There are three easy steps used in the process. First, you have to line up a pencil with the inner corner of your nose and the inner corner of your eye and, using the brow zings, make a mark. Next, you line up your pencil with the outer corner of your nose and through the outer corner of where your pupil is, then make another mark. Finally, line up the outer corner of your nose with the outer corner of your eye and make the last mark.
Benefit also offers brow kits that can be purchased for you to perfect your eyebrows on your own. Brows a-go-go is a popular option for at-home brow and eye looks. This kit contains all the things you need for flawless brows, including brow zings. You can even purchase the brow zings alone, available in light, medium, and dark, this product is universally appealing. Rave reviews have been received about these Benefit staples. Assorted brow gels and pencils are other Benefit brow products available at any location their products are sold, so there is no longer a reason for you to let your brows go astray.

Every Benefit Brow Bar is staffed with licensed professionals, highly trained in the art of brow shaping, so they’re always ready to wax and tweeze, primp and please. And to keep you hair-free and carefree below the brow, we also offer a range of other services, plus instant beauty solutions to make up your day.


Nach dem überragenden Erfolg der Brow Bars in Deutschland, fällt nun zum 1. Juni 2012 der Startschuss für die erste Brow Bar in Österreich, nämlich im Douglas House of Beauty in Wien!
An der Benefit Brow Bar gibt es keine Drinks, dafür alles für ein schönes Gesicht, und jetzt ist nun Augenbrauen-Styling dran. Was aber, wenn man kaum Haare an dieser Stelle hat oder sie zumindest so hell sind, dass man kaum eine Form ausmachen kann? Eine echte Herausforderung also für die charmanten Damen an der Benefit Brow Bar, die seit einem Monat bei Douglas an der Kärtner Straße ihre Dienste anbietet. In San Francisco, dem Unternehmenssitz der Kosmetikfirma Benefit, ist der Brauen-Service übrigens ein alter Hut. Wer hier etwas auf sich hält, ob berühmt oder nicht, lässt wachsen und zupfen. Leben Sie mit dem kultigen Label die lustvollste Seite Ihrer Schönheit aus und machen Sie Benefits Botschaft zu Ihrer eigenen: Lachen ist immer noch die beste Kosmetik.

Speziell ausgebildete Brauen-Experten sorgen für den perfekten ‚Benefit- Augenbrauen-Schwung’, der je nach Gesichtsform und Vorliebe der Kundin ganz individuell gestaltet wird. Auf diese Weise wird das Auge optisch geöffnet und es kommt zum Lifting-Effekt – nur ohne Skalpell!

In einem ausführlichen Beratungs- gespräch wird zuvor der optimale Brauenlook bestimmt und das genaue Vorgehen erklärt.
Extra Tipp:
Nach der Erfahrung in den ersten Wochen der Eröffnung, der Ansturm auf die Brow Bar sehr groß war. Daher empfehlen die Brauen-Experten, vorab telefonisch oder persönlich einen Termin zu vereinbaren! (+43 1512 424 130)

Photo (c) Disi Couture

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