Yesterday, it was a very special day! Shiseido celebated its 140th anniversary, in a very sophisticated location - Le Palais Sans Sourci in Vienna, with an intimate party for trade friends and the beauty media. The invited guests were greeted by cool drinks, delicious sushi and sea food. During the press event, I loved to see the inspiring images and the video (see it below), where I got to learn about the "history of innovations", that Shiseido's forefathers have carried on since the founding of the company, and how they shared the spirit that we must pass on to the future.
Shiseido is also launching several anniversary products, shown in the photos above. There's the Eudermine Revitalizing Essence, packaged as it originally was in the 19th century (it was the first cosmetic product the brand ever produced!); a sneak peek of the delicious fragrance Zen Secret Bloom, Shiseido Lacquer Rouge, and Radiant Lifting Foundation, to follow in September 2012. I completely felt in love with these new products. Thanks to Shiseido for the generious goodie-bag, and making me own all these fascinating products.
In addition to scoring limited-edition anniversary products, you can also get in on the celebration on Facebook and Pinterest. You'll get a peek at some of the brand's heritage and products in their original packaging, and you can also take part in the Wishing Tree - Shiseido will plant a Cherry Blossom tree for every 140 wishes! To celebrate, we're taking a look back at some of Shiseido's most memorable milestones. For every 140 wishes, Shiseido will plant a cherry-blossom tree somewhere in N.Y.C., in collaboration with the New York Restoration Project, helping to make our world just a little bit more beautiful.
In addition to scoring limited-edition anniversary products, you can also get in on the celebration on Facebook and Pinterest. You'll get a peek at some of the brand's heritage and products in their original packaging, and you can also take part in the Wishing Tree - Shiseido will plant a Cherry Blossom tree for every 140 wishes! To celebrate, we're taking a look back at some of Shiseido's most memorable milestones. For every 140 wishes, Shiseido will plant a cherry-blossom tree somewhere in N.Y.C., in collaboration with the New York Restoration Project, helping to make our world just a little bit more beautiful.
The initiative is inspired by the three pillars upon which Shiseido is founded:
Omotenashi—the spirit of giving; Richness—wealth of mind, compassion, and spirit; and Human Science—Eastern philosophy and Western medicine.
Wonderful Shiseido Ladies
The White Lucent: A cutting-edge anti-spot
serum and cream, created with the latest advancements in Shiseido skincare
technologies to deliver intensive brightening benefits. Targets dark spots such
as sun and age spots, acne marks and darkened pores to event out skin tone for
perfectly radiant skin.
Limited Edition bottles auf Eudermine in
its original packaging have been released in celebration of the brand’s 140th
anniversary.
Back to the History in 1897: Shiseido
debuted its first-ever beauty product, Eudermine Revitalizing Essence. The name
was derived from Lation for “good skin.” The hydrating fluid was created by Dr.
Nagayoshi Nagai to immediately hydrate skin, but to also help in retain
moisture over time. The cult product’s packaging has been updated over the
years, but it still remains a brand staple.
A sneak peek of the delicious fragrance Zen
Secret Bloom, to follow in September.
Shiseido Lacquer Rouge inspired by Japanese
lacquer artistry. Japan’s traditional lacquerware handicrafts began making
their way around the globe during the Age of Discovery. Their craftsmanship was
highly valued particularly in Europe. To develop a truly lacquer-like lipstick,
Shiseido examined the traditional processes used in laquer artistry. Just as
these techniques allow lacquer to add smoothness, color and shine to wood,
they’ve developed processes that allow a liquid formulation to do the same for
lips. The result is completely modern rouge that gives lips an exquisitely sensual,
lacquer-like finish in just one coat. Lip surface becomes even and benefits
from skincare effects that improved rough lips, moisturizing effect lasts for
hours. Deep color comes out beautifully and lips are finished with rich,
polished shine. Shiseido Lacquer Rouge collection is about the simplicity of a
lip gloss married to the intensity of lipstick with deep pigment and rich color
payoff, long lasting shine and gloss that creates “a speedy glamour.
This coming autumn Shiseido will be
launching their Radiant Lifting Foundation. Using optical science to manipulate
light, Shiseido's Radiant Lifting Technology illuminates shadows away, bathing
your skin radiant, youthful glow. Shiseido's newly-developed Radiant Reflective
Complex by applying the light-bouncing effect of a reflector board just like
during photography, shadows immediately disappear, the skin look firmer &
fuller as if it has been lifted and radiance. This foundation glides on lightly
and smoothly during application without feeling heavy on skin and makes
conspicuous pores less visible and giving a resilient feeling to the skin.
Photos (c) DisiCouture
